Digital transformation, built around you.

We help growing businesses systemise their operations, cut out the manual work and scale without the costs scaling with them.

What we do

Streamlining the way you operate.

Three ways we help you run leaner. Start with one or run all three as a programme.

Operations audit and systemisation

We map how your business runs today, find the manual work and the bottlenecks, then put proper systems in their place.

Systems and platforms

We build and integrate the tools that run your operations, working with what you already use and replacing only what holds you back.

AI and tech advisory

Straight advice on where AI and automation pay off and where they don't, plus training so your team can run it all without us.

Our process

How we work

Audit what you have

We start by understanding how you operate today: the tools, the workflows and where time leaks.

Prioritise the fixes

We tell you what to change and in what order, based on impact not on what's shiny.

Build and integrate

We build, configure and connect the systems, and make them work with what you already run.

Train and hand over

We upskill your team so the change sticks after we've gone.

Off the pitch

We help football clubs run better.

We take clubs from analog to digital: ticketing, online stores, operations in one dashboard and the content that grows the fanbase. Ask Farnham Town.

See the Farnham Town story

promotions in three seasons, up to National League South

Top 40

most-watched club in the country

85 → 900+

average attendance since 2022

£30k → 7 figures

annual revenue

Honk Labs is Harry and Tom. Harry leads growth and marketing, Tom leads tech and delivery. We've built and run our own products and we bring that operator's eye to every business we work with.

Co-founder of Honk Labs, leading marketing and growth. Earlier, Harry co-founded The Goat Agency, one of the world's largest social-first agencies, and built it to a nine-figure exit.

Harry Hugo

Founder

Co-founder of Honk Labs, leading product and build. Earlier, Tom spent ten years in marketing at The Goat Agency, leaving as Global VP of Data and Tech, before launching Honk Labs.

Tom Bore

Founder

Testimonial

What clients say

Working with Honk Labs felt like having an experienced product team embedded within our business. They took the time to understand our challenges, challenged our assumptions, and helped us build a solution that our users genuinely love.

Sarah Mitchell

Founder & Director of Lavastar

Marcus Lee

Founder of Stratagem Consulting

The team brought clarity to a complex project. From strategy and planning to delivery and iteration, they were thoughtful, collaborative, and highly effective.

James Carter

Founder & Director of Liv Cooke

Partnering with Honk Labs brought clarity and focus to our product vision. Their expertise in user experience and agile development helped us deliver a platform that truly meets our community's needs.

Liam O'Connor

Founder of Nexa Product Solutions

FAQ

Questions businesses ask

The short answers on how we work and who we help.

Practical change. We audit how you operate, systemise the manual work and build the tools that let you grow efficiently.

Growing businesses, often 20 to 50 people, that know technology could help them scale but want a straight answer on what's worth doing.

No. Most start with an audit or a single project, then decide what's next once they've seen the return.

Yes. Helping clubs grow off the pitch is one of our two main focuses. See the Farnham Town story.

That's the point. We build around your existing stack and only replace what's holding you back.

Yes. We build and run software like Propla and Clubhouse. It keeps us sharp and it's where a lot of our approach comes from.