Build and market, under one roof.

A studio that builds software and runs the marketing behind it. We ship our own products and take on client work that fits.

Honk Labs is Harry and Tom. Harry leads marketing and growth, Tom leads product and build. Each product gets both from day one.

Co-founder of Honk Labs, leading marketing and growth. Earlier, Harry co-founded The Goat Agency, one of the world's largest social-first agencies, and built it to a nine-figure exit.

Harry Hugo

Founder

Co-founder of Honk Labs, leading product and build. Earlier, Tom spent ten years in marketing at The Goat Agency, leaving as Global VP of Data and Tech, before launching Honk Labs.

Tom Bore

Founder

Our process

How we work

Find the problem

A real friction point that people hit. We start where the pain is.

Build lean

The smallest version that proves the idea, live in weeks.

Test with real users

Real feedback from real people: usage data and conversations.

Iterate or move on

We keep what works and drop what doesn't, whatever the sunk cost.

We back our own

Built in-house

Software we build and market under our own name. Each one started in a market bigger players overlook.

Beta

propla.co.uk

Propla

Portfolio management for landlords who hold more than one kind of property.

Visit Propla

Live

clubhousefootball.app

Clubhouse

Management software for football clubs across the pyramid, from grassroots to pro.

Visit Clubhouse

Beyond our own products

Tech and AI advice for businesses

We help businesses use technology and AI where it earns its place. Sometimes that means advice. Sometimes we build the internal tool that solves the problem.

Tech and AI advisory

Scope, prototype and ship AI features without the hand-waving. We help you work out what is worth building.

FAQ

Questions founders ask

The short answers on how we build and who we work with.

A digital product studio. We build our own software and run the marketing behind it, and we take on select client work.

No. We work with a number of clients who need product strategy and custom builds.

Any stage. We help shape raw ideas, build early versions and add momentum to products already live.

Yes. We test the problem with real users, build the smallest thing that proves value and tell you what we find.

Tech and AI advisory, systems and tech audits, and fractional product partnership.

Most ship in weeks. We build lean, release early and improve from real usage.

Testimonial

What clients say

Working with Honk Labs felt like having an experienced product team embedded within our business. They took the time to understand our challenges, challenged our assumptions, and helped us build a solution that our users genuinely love.

Sarah Mitchell

Founder & Director of Lavastar

Marcus Lee

Founder of Stratagem Consulting

The team brought clarity to a complex project. From strategy and planning to delivery and iteration, they were thoughtful, collaborative, and highly effective.

James Carter

Founder & Director of Liv Cooke

Partnering with Honk Labs brought clarity and focus to our product vision. Their expertise in user experience and agile development helped us deliver a platform that truly meets our community's needs.

Liam O'Connor

Founder of Nexa Product Solutions