Insights
Notes on building and shipping software
Plain-English guides on validating ideas, scoping MVPs and getting a product in front of real users. The same thinking we use on our own products and on client work.
- MVP3 August 20266 min read
MVP vs Prototype vs Proof of Concept: What's the Difference?
Proof of concept, prototype and MVP answer three different questions. What each one is for, when to use which, and the order to run them in.
- MVP21 July 20266 min read
What Does MVP Mean? A Plain-English Guide for Founders
MVP stands for minimum viable product: the smallest version of an idea that proves whether people want it. What that means in practice, and what it isn't.
- MVP28 July 20265 min read
How Long Does It Take to Build an MVP?
Most MVPs can ship in weeks, not months, if you scope them hard. What drives the timeline, and how to keep yours short.
- Validation1 August 20267 min read
Proof of Concept Ideas: How to Test a Software Idea Before You Build
A proof of concept answers one question: can this work? Practical proof of concept ideas, and the cheapest ways to get an honest answer before you commit.